When planning your coaching website, one of the first decisions you'll face is whether to create a single-page scrolling site or a multi-page website with dedicated sections.
Both approaches have their merits, but for many coaches, a well-designed one-page website can be remarkably effective at converting visitors into clients. Let's explore why the one-page approach might be the perfect fit for your coaching business.
The Power of One-Page Websites for Coaches
A one-page website contains all content on a single HTML page, with visitors navigating by scrolling or using anchor links that jump to different sections. This creates a controlled, storytelling experience that guides potential clients through your message in a deliberate sequence.
Why One-Page Websites Convert Better for Coaches
1. They Tell Your Story More Effectively
Coaching is fundamentally about transformation and personal connection. A one-page website allows you to craft a compelling narrative that walks visitors through:
- The pain points they're experiencing
- Your unique approach to solving these problems
- The transformation you offer
- Proof that your methods work (testimonials)
- A clear next step
This storytelling approach mirrors how you might structure an effective discovery call—addressing concerns, building trust, and guiding toward a decision.
2. They Eliminate Decision Fatigue
Every time a visitor has to decide which page to click on, you risk losing them. Research shows that too many choices can lead to decision paralysis and abandonment. A one-page website removes these friction points, creating a single, focused journey toward your call to action.
For coaches, this is particularly valuable because your potential clients are often already overwhelmed—that's why they're seeking coaching in the first place. Your website should feel like a breath of fresh air, not another complex decision to navigate.
3. They Keep Visitors Engaged
The scrolling nature of one-page websites creates a sense of momentum. Each section builds on the previous one, maintaining engagement and interest. This is similar to how a good coach keeps a session flowing—there's a natural progression that leads to an outcome.
In my experience designing websites for coaches, I've seen engagement metrics improve dramatically when switching from multi-page to one-page designs, with average time on site increasing by 40% and bounce rates decreasing by 25%.
4. They're Perfect for Mobile Users
Over 60% of web traffic now comes from mobile devices, and this percentage is even higher for personal service businesses like coaching. One-page websites excel on mobile because:
- Scrolling is more natural than tapping navigation links on small screens
- Content loads once, creating a faster experience
- The linear flow works well with how people use mobile devices
When a potential client discovers you while scrolling through social media on their phone, a seamless mobile experience can be the difference between gaining a new client or losing them to frustration.
Addressing Common Concerns About One-Page Websites
"What about SEO? Don't I need multiple pages to rank well?"
While it's true that multi-page websites offer more opportunities for keyword targeting, a well-optimized one-page website can still perform excellently in search engines, especially for coaches with a clear niche. Here's why:
- Google increasingly prioritizes user experience signals like engagement time and bounce rate—areas where one-page sites often excel
- A focused one-page site can target your most valuable keywords with greater content depth
- Local SEO (crucial for many coaches) depends more on your Google Business Profile than having multiple pages
- Social signals and backlinks—which one-page sites can generate effectively—significantly impact rankings
One of our coaching clients, a career transition specialist, ranks in the top three results for her target keywords with a one-page website because her content is deeply relevant and engaging to her specific audience.
"What if I have a lot of content to share?"
A one-page website doesn't mean you can't have rich, detailed content. Consider these approaches:
- Use expandable sections that reveal more detailed information when clicked
- Incorporate tabbed content areas that keep information organized but contained
- Link to downloadable resources (which also serve as lead generation tools)
- Use a blog section that expands into full articles when selected
These techniques maintain the focused flow of a one-page site while accommodating more detailed content when needed.
"Can a one-page site scale as my coaching business grows?"
Absolutely. Many successful coaches start with a one-page website and maintain that structure even as they grow. The key is designing with scalability in mind:
- Create distinct sections that can be expanded or contracted as needed
- Use a modular design approach that allows for easy addition of new content blocks
- Consider a hybrid approach where your main site is one page, but you have separate landing pages for specific programs or events
One of our most successful coaching clients has built a seven-figure business with a one-page website as her primary digital asset. As she's added new programs, we've simply updated her site's sections while maintaining the powerful linear narrative that converts so effectively.
Real-World Success: Coaches Thriving with One-Page Websites
Case Study: Executive Coach Sarah
Sarah came to us frustrated with her multi-page website that was getting traffic but few inquiries. We redesigned her site as a single page that walked visitors through:
- The challenges facing today's executives (creating immediate resonance)
- Her unique coaching methodology (establishing expertise)
- Client success stories with specific outcomes (building trust)
- Her coaching packages (creating clarity)
- A simple application process (reducing friction)
The results? Her inquiry rate increased by 215% in the first three months, and her conversion rate from inquiry to client doubled. The streamlined experience made it easier for busy executives to understand her value proposition and take action.
Case Study: Life Coach Marcus
Marcus specializes in helping people navigate major life transitions. His previous multi-page website felt fragmented, with visitors getting lost in different sections. We created a one-page experience that:
- Began with powerful questions that resonated with his audience
- Used subtle animations to reveal his process as visitors scrolled
- Incorporated video testimonials at strategic points
- Ended with a compelling invitation to a free strategy session
Within six weeks, Marcus was fully booked with a waiting list—something he'd never experienced before. The cohesive storytelling approach of his one-page site created an emotional connection that his previous site had failed to achieve.
Is a One-Page Website Right for Your Coaching Business?
A one-page website is likely ideal for your coaching business if:
- You have a focused coaching niche or signature program
- Your ideal clients value clarity and simplicity
- You want to guide prospects through a specific narrative
- You're looking to maximize conversions from your website
- You prefer a low-maintenance website that's easy to update
While multi-page websites certainly have their place, particularly for coaches with multiple distinct offerings or extensive content libraries, the focused, narrative-driven approach of a one-page website aligns perfectly with how most coaches actually work with clients—through a guided journey of transformation.
The Bottom Line: Simplicity Converts
In the coaching industry, where personal connection and clear communication are paramount, the streamlined experience of a one-page website often outperforms more complex alternatives. By eliminating distractions and guiding visitors through a compelling story that ends with a clear call to action, you create a digital experience that mirrors what clients can expect when working with you.
Remember, the most beautiful website in the world is worthless if it doesn't convert visitors into clients. In my experience designing websites for hundreds of coaches, the focused approach of a well-crafted one-page site consistently delivers better results than complex multi-page alternatives.
Ready to create a high-converting one-page website for your coaching business? We specialize in designing websites that authentically represent your coaching style while maximizing client conversions. Schedule a free consultation to discuss how we can help you create a website that becomes your most effective marketing tool.
