A growing share of clients start with “who should I see?” typed into ChatGPT, Gemini, or Perplexity — not into Google. Those answers name specific practices. Someone gets recommended. Is it you?
Practice Pulse · Visibility monitoring for private practices
When a client asks ChatGPT for a therapist in your city — do you come up?
Clients now ask Google and AI assistants who to see. Practice Pulse checks both every week — plus your Business Profile and the directories — and sends you one plain-English email every Monday. Your score, what changed, and one fix at a time.
Public data only · No client information, ever · Cancel anytime
The blind spot
You can check your Google ranking. You cannot see what AI tells your clients.
When AI does mention a practice, it cites a source. For most therapists, that source is a directory profile — which means a $30/month listing is doing the talking, in language you didn't choose.
The usual answer is anxiously googling yourself — which is unreliable, untracked, and tells you nothing about the AI side at all. There has been no calm, weekly way to watch this. That's the gap.
What we watch
Five views of the same question: can the right client find you?
AI assistants
Every week we ask ChatGPT, Perplexity, Gemini, and Claude the questions your clients actually ask — “Can you recommend a couples therapist in Tampa? I'm paying out of pocket” — and record whether you come up, where, and which source the answer cites.
Google rankings
Your position for the ten searches that matter for your specialty and city, tracked weekly — including whether the directory that charges you monthly is outranking your own website.
Map pack & reviews
Whether you appear in the three-pin map box where most local clicks go, plus your Business Profile completeness, rating, and review count against your closest competitors.
Directories
Psychology Today, TherapyDen, GoodTherapy — does your profile exist, does it match your website, and is it quietly becoming the only thing AI knows about you?
Your website
The signals search engines and AI assistants read first: whether your city and specialty are in your page titles, whether your schema exists, and whether booking is reachable in one click.
The Monday email
The whole product fits in one email.
Sample report, fictional Tampa practice. No dashboard to learn, no login required — though one exists if you want the history.
Practice Pulse → Dr. Elena Reyes, LMHC · Monday 7:00 am
Visibility 44 (+3) — your title fix is already moving rankings
44▲ +3 vs last week
- AI search 10/30 ↑
- Google 14/30 ↑
- Business profile 11/20
- Directories 6/10
- Website 5/10 ↑
Your fix worked. The new homepage title went live Wednesday — “couples counseling Tampa” moved from #24 to #17. AI answers lag site changes by 2–6 weeks; we'll flag it the week they move.
AI named you twice this week (Perplexity, Gemini) — but both citations point to your Psychology Today profile, not your website. Right now, the directory is AI's entire picture of you.
“…well-regarded options in Tampa include Bayshore Therapy Group, Marriage Solutions of Tampa, and Dr. Elena Reyes (via Psychology Today)…”Perplexity, June 13 — “Can you recommend a couples therapist in Tampa?”
The one fix for this week · ~25 minutes, no developer needed
Your Business Profile lists one category: “Counselor”. Add “Marriage counselor” and “Psychotherapist”, set your hours, and add 6–8 office photos. Completeness is a ranking factor for the map pack you're currently absent from.
How it works
Set it up once. Read one email a week.
Five-minute setup
Practice name, website, city, and your specialties picked from a list. We generate the search questions from there — you never write a keyword or a prompt.
We check, every week
Our system runs your clients' questions across AI assistants, Google, your Business Profile, and the directories. Public data only — we never touch client information.
One email, one fix, every Monday
Your visibility score with its trend, three plain-English findings with the receipts, and a single fix sized in minutes. Do it yourself, or press “have us fix it” and our studio handles it.
Built for therapy practices
The promises a generic SEO tool can't make.
We will never tell you to solicit client reviews.
Review-begging advice is an ethics problem in your field. Our fixes work around that constraint, not through it — categories, completeness, content, and structure instead.
Public data only. Nothing to be HIPAA-anxious about.
We monitor what anyone can see: search results, your website, your public profiles. No client data, no PHI, no integrations with your EHR. By design, forever.
Directional, with receipts.
AI answers vary between runs and apps, so we never claim “this is exactly what every client sees.” We show you the actual responses, track the trend, and stay honest about the noise.
One fix at a time.
A list of twelve problems is homework. One fix, sized in minutes, with last week's fix verified in this week's email — that's momentum.
Pricing
Less than one session, per month.
Free scan
$0
One-time. See where you stand before you decide anything.
- Your visibility score, today
- 3 live AI questions, with the answers
- Your top 3 issues, in plain English
Solo practice
Weekly monitoring
$39/month
For solo practitioners. Cancel anytime from the email footer.
- 12 client-style questions across 4 AI assistants, weekly
- 10 Google searches tracked in your city
- Business Profile & directory watch vs 3 competitors
- The Monday email: score, findings, one fix
Group practice
$99/month
For practices with 2–15 clinicians or multiple locations.
- Everything in solo, plus:
- Per-clinician and per-location questions
- 20 AI questions and expanded keyword set
- One email per practice — not one per clinician
Honest answers
Questions we'd ask too.
Is this exactly what clients see in ChatGPT?
No tool can promise that — answers vary by run, account, and app, and anyone claiming otherwise is overselling. We query the same models through their official interfaces, sample multiple times, and report the trend with the actual responses attached. Directional, honestly labeled.
Do I need to configure keywords or prompts?
No. You pick your specialties from a list and tell us your city. The questions are generated from how real clients phrase searches — symptoms and situations, not clinical terms.
Can you fix what you find?
Yes. Every fix in the Monday email has a “have us fix it” option that goes to our studio — the same team behind Credible by Design websites. You can also do the fixes yourself; most take under 30 minutes and we say which ones need a developer.
What does it cost, and can I cancel?
The first scan is free. Monitoring is $39/month for a solo practice and $99/month for group practices, cancel anytime from the email footer — no calls, no lock-in.
Find out who finds you.
The first scan is free, takes five minutes to request, and shows you the actual AI answers — whether or not you ever subscribe.
Get your free visibility scanFrom the team at Credible by Design — the studio behind the websites of practices like The Sanctuary of Wellness and Tampa Counseling Place.