Be specific enough to be chosen
Translate your modalities and experience into language that helps the right client recognize their problem and your approach.
Websites for private-pay therapists and small group practices
Your website should be as good as your work.
You do thoughtful, specific work in the room, but your website probably sounds like everyone else's. We help private practices clarify their specialties, explain their fees, and guide the right clients to consultation without the marketing fluff.
The job of the website
A prospective client shouldn't have to guess whether you're the right fit.
You shouldn't sound like every other therapist in your city. We make your specialty clear, put your experience right next to your fee, and make reaching out simple.
Clarify fit before the call
Make fees, insurance, location, and availability easier to understand before unpaid consultation time is spent.
Make the next step obvious
Connect the website, form, scheduler, confirmation, and follow-up so interested clients know exactly what happens next.
What goes into the work
Built around the realities of private practice.
Client language without flattening clinical depth
We translate modalities and experience into language a prospective client can recognize while preserving what makes your approach clinically distinct.
Practical fit where people look for it
Fees, insurance, availability, and location are placed where they can answer questions before a consultation.
A connected, privacy-aware inquiry path
Forms and schedulers are configured around the selected vendor, data flow, and practice responsibilities, with a clear handoff into the next step.
AI-readable search foundations the practice owns
Clear service and location signals, metadata, structured data, crawl access, analytics, and Search Console help search engines and AI systems understand the practice. They create an owned foundation beyond directories, not a ranking or recommendation guarantee.
Sized to what you need
You don't always need a brand new website.
Whether you need a focused tune-up on your current pages, a complete build, or ongoing monthly care, we keep projects scoped to what your practice actually needs.
Existing site · $1,500 to $3,500
Right-Fit Conversion Sprint
Clarify positioning, practical fit, and the inquiry path without rebuilding a serviceable platform.
See the focused sprint →New website · from $3,500
Right-Fit Practice Website
Build the positioning, page structure, design, booking path, and AI-readable search foundations together.
See the full website build →Ongoing care · from $295/month
Practice Visibility & Care
Keep the site healthy while improving search visibility, authority content, and the inquiry path.
See the monthly care plans →Proof
Work you can inspect.
We show the practice context, the decisions we changed, and the live work, without inventing a conversion result we cannot back up.
Group therapy practice · Boca Raton
The Sanctuary of Wellness
A broad specialty set, insurance details, clinician context, and the client portal needed to feel like one coherent path.
- Moved specialty positioning into the first scroll
- Reframed the About page around the client before credentials
- Brought services, insurance, and the portal into a clearer sequence
Counseling practice · Tampa
Tampa Counseling Place
Services, groups, and contact options needed to become easier to scan without making the practice feel clinical or cold.
- Organized services around the visitor's questions
- Used warmer language and a calmer visual rhythm
- Kept booking and calling visible as consistent next steps
“They handled everything, and now I have a site that truly represents my approach to therapy.”
Dr. Lisa PatelPsychotherapist, The Sanctuary of Wellness
Practice structures and specialties
Find the page closest to your practice.
Each practice needs a different combination of positioning, content depth, clinician routing, and booking logic.
Group Practice Websites
Website design for therapy group practices that need clinician profiles, specialty pages, local-search foundations, and booking flows for a growing team.
Private Practice Websites
Custom private practice websites for therapists who need clear specialty positioning, client-centered copy, and a booking path that builds trust.
Couples Therapy Websites
Couples therapy website design that helps partners understand fit, process, fees, and the first step toward booking.
Trauma Therapist Websites
Trauma therapist website design for EMDR, IFS, CPT, somatic, and trauma-informed practices that need clear language, credible proof, and a calm inquiry path.
Perinatal Therapist Websites
Website design for perinatal therapists and maternal mental health practices serving pregnancy, postpartum, fertility, and loss.
Locations
Practicing in one of these cities?
We are a remote studio and work with practices anywhere. If your practice is in one of these cities, its page covers the website decisions that matter there.
Website design for New York City therapists
Specialty structure, practical-fit answers, and clinician routing for solo and group practices serving New York City.
Website design for Tampa therapists
Scannable services and groups, visible booking and calling paths, and warmth that stays practical. Informed by our work with Tampa Counseling Place.
Website design for Boca Raton therapists
A broad specialty set structured, clinician routing that holds, and clinical credibility that stays warm. Informed by our work with The Sanctuary of Wellness.
Investment
Clear starting points, scoped to the practice.
Complete practice websites begin at $3,500. Final scope reflects page depth, clinician count, locations, integrations, and the amount of positioning and copy work required. See the full therapist website cost breakdown for DIY, template, sprint, and custom-build comparisons.
from $3,500
Solo practice site
An established solo practice that needs a complete, owned home rather than another template.
- Positioning and conversion copy
- One or two specialty pages
- Booking, AI-readable search foundations, and handoff
from $7,500
Group practice site
A 2 to 15 clinician practice that has outgrown the structure and routing of a solo website.
- Clinician and specialty architecture
- Multi-provider booking paths
- Location, recruiting, and CMS foundations
typically from $15,000
Custom practice platform
A larger, multi-location, or multi-state practice with more complex content and operational needs.
- Phased strategy and implementation
- Custom content and routing systems
- Training, governance, and rollout support
The website and connected accounts remain yours. Ongoing care is optional, and we do not guarantee rankings, traffic, inquiries, or client counts.
Before you decide
Questions practice owners usually ask.
I am not very tech-savvy. How much will I need to manage?
Almost nothing during the build. We handle the launch, training, and the first 30 days of support. You are not left decoding a system you never asked to master.
What about HIPAA?
We configure privacy-aware forms and integrations around the selected vendor, data flow, contracts, and practice responsibilities. We do not provide blanket compliance assurances or replace qualified legal advice.
Can it integrate with SimplePractice, Jane, or TherapyNotes?
Yes. We can work with the major platforms therapists already use so your booking and intake flow feels connected instead of patched together.
How long until I see results?
It depends on your existing traffic, referral activity, availability, and the change being made. We establish a baseline and review inquiry-path signals after launch so we can report what changed without promising a fixed timeline or client count.
I already have a website. Can you fix mine?
Sometimes. If the bones are strong, a refresh can work. If the structure itself is getting in the way, we will tell you directly that a redesign is the better call.
Are AI-readable search foundations included in the website build?
Yes. They include clear service and location pages, descriptive headings and metadata, structured data where it is appropriate, crawl access, analytics, and Search Console. These foundations help search engines and AI systems interpret the practice accurately; ongoing visibility is measured separately.
Can a therapy practice appear in ChatGPT or other AI answers?
It can, but inclusion varies by the question, location, model, source coverage, and other factors outside the website builder's control. We make the practice easier to interpret accurately; a separate visibility scan can measure whether and how it appears now.
Does an AI-readable website guarantee rankings or recommendations?
No. We can improve how clearly the site describes the practice and remove technical barriers, but no agency can guarantee a search ranking, AI citation, recommendation, traffic level, inquiry count, or client outcome.
Free credibility audit
Find where a right-fit client has to guess.
Send us your website and the kind of client you want more of. We will record a short review of the positioning, practical-fit information, and booking path most likely to make a serious visitor hesitate. If the real issue is traffic rather than the website, we will tell you that too.