Care
Keep updates, forms, links, integrations, accessibility, mobile experience, and technical health from becoming invisible liabilities.
Ongoing website care, search visibility, and content
Your practice changes. Your website should keep up.
We keep therapy-practice websites technically sound, search-ready, clinically accurate, and aligned with the clients and services the practice wants to grow.
Plans start at $295/month. The website and accounts remain yours.
Continued stewardship
A launched website is the start of an operating system, not the end of a project.
Services, clinicians, fees, availability, locations, insurance, and search behavior all change. Forms and integrations can fail. Useful content ages. Without an owner, the site slowly stops representing the practice it is meant to support.
Practice Visibility & Care gives that owned presence a responsible operator and a measured growth backlog—without turning the relationship into a quota of generic monthly articles.
Four workstreams
Care for the whole path from discovery to consultation.
The mix changes with the plan and the practice. Every recommendation should connect to technical health, discoverability, credible expertise, or a clearer inquiry decision.
Visibility
Observe Search Console, local-search signals, metadata, internal links, indexing, and Google Business Profile alignment without promising rankings.
Authority
Develop useful service pages and clinician-reviewed articles from the practice's real expertise—not generic AI output or a fixed word quota.
Conversion
Keep fees, availability, services, calls to action, confirmations, and the consultation path aligned as the practice changes.
How the service runs
Observe, prioritize, improve, and explain.
Establish the baseline
We document site ownership, technical health, search visibility, key pages, inquiry actions, and what the practice repeatedly has to explain.
Choose the highest-value priority
Each active month starts with the most important current constraint—not an automatic instruction to publish another blog post.
Report the change in plain language
You see what changed, what prospective clients did, what we learned, and what should come next. Rankings remain diagnostic rather than the headline.
Growth Priorities
Do the highest-value work, not the same deliverable every month.
A blog is useful only when it is the best next intervention. One Growth Priority can instead improve a service page, local visibility, clinician routing, outdated content, or the inquiry path.
A substantial specialty or service page
Built around a real client question, practice priority, and distinct search intent.
A clinician-led authority article
Interviewed, drafted, sourced, reviewed, and connected to the relevant consultation path.
Two high-value page refreshes
Selected from search behavior, outdated information, fit confusion, or a change in the practice.
A local-visibility improvement cycle
Business Profile, directory messaging, location signals, metadata, and internal links reviewed together.
An inquiry-path improvement
One measured update to a form, scheduler handoff, confirmation, or practical-fit explanation.
Clinician or service-page governance
A structured update set that keeps a growing group practice accurate and easier to navigate.
Monthly care plans
Choose technical stewardship or an active growth backlog.
Pricing is transparent so you can self-select. Scope is confirmed after we review the site, accounts, locations, clinician count, and approval requirements.
Website Care
$295/month
For a solo practice that needs dependable maintenance without an active growth program.
- Technical care and monitoring
- Form and scheduler test
- Up to 30 minutes of minor content changes
- Quarterly health summary
- Annual strategy and ownership review
Month-to-month. Ongoing article and SEO production are not included.
Visibility & Care
$795/month
For an established solo or small group practice with open capacity and a defined growth priority.
- Everything in Website Care
- Search Console and conversion review
- One Growth Priority per month
- Business Profile and directory-message alignment
- Quarterly strategy call
- Monthly plain-language report
Three-month initial term, then month-to-month.
Practice Authority
from $1,495/month
For group practices, multiple specialties, active recruiting, or multi-location growth.
- Everything in Visibility & Care
- Two Growth Priorities per month
- Clinician and service-page governance
- Active local and specialty search program
- Quarterly referral-partner content asset
- Monthly strategy call and priority updates
Final scope reflects clinician count, locations, and review complexity.
Trust, ownership, and clinical review
No lock-in, no ranking promises, and no manufactured expertise.
Need a focused one-time improvement instead? →The client owns the domain, platform, content, Search Console, analytics, and Business Profile. We document the accounts and provide an offboarding package if the engagement ends.
Clinical content starts from a real practice question or search opportunity and names its author or reviewer. AI may support research organization and editing; it does not replace clinician review or invent outcomes, client stories, or clinical authority.
Measurement stays aggregate and privacy-aware. We do not send clinical details or form content into advertising analytics, and we do not provide blanket legal or HIPAA assurances.
Choose the first priority
See what we would maintain, measure, and improve first.
Bring us the current site, the services or clinicians with capacity, and the changes the practice expects this year. We will recommend the appropriate care level—or tell you when a plan is unnecessary.