Care
Keep updates, forms, links, and technical health from becoming invisible problems.
Ongoing website care, search visibility, and content
Your practice changes. Your website should keep up.
We keep therapy-practice websites healthy, search-ready, clinically accurate, and aligned with the clients you want to reach.
Plans start at $295/month. The website and accounts remain yours. Stage 5 of how we work: every quarter we review what moved and recommend continue, adjust, or stop. If the numbers say the plan has done its job, we say so.
Ongoing care
A launched website is the start of an operating system, not the end of a project.
Services, clinicians, fees, and availability change. So does search. Forms and integrations can fail. Useful content ages. Without an owner, the site slowly stops representing the practice it is meant to support.
Practice Visibility & Care gives the site an owner and a short list of what to improve next. No quota of generic monthly articles.
Four workstreams
Care for the whole path from discovery to consultation.
The mix changes with the plan and the practice. Every recommendation should connect to health, visibility, expertise, or a clearer inquiry decision.
Visibility
Watch Search Console, local-search signals, and your Google Business Profile, without promising rankings.
Authority
Develop useful service pages and clinician-reviewed articles from the practice's real expertise, not generic AI output or a fixed word quota.
Conversion
Keep fees, availability, and the consultation path accurate as the practice changes.
How the service runs
Observe, prioritize, improve, and explain.
Establish the baseline
We document site ownership, technical health, search visibility, and what the practice repeatedly has to explain.
Hold the facts steady as the practice changes
Fees, hours, locations, and availability drift apart across a website and a dozen public profiles. A monthly pass keeps them agreeing.
Choose the highest-value priority
Each active month starts with the most important current problem, not an automatic instruction to publish another blog post.
Report the change in plain language
You see what changed, what prospective clients did, what we learned, and what should come next. Rankings remain diagnostic rather than the headline.
Growth Priorities
Do the highest-value work, not the same deliverable every month.
A blog is useful only when it is the best next move. One Growth Priority can instead improve a service page, local visibility, clinician routing, outdated content, or the inquiry path.
A substantial specialty or service page
Built around a real client question and a distinct search need.
A clinician-led authority article
Interviewed, drafted, reviewed, and connected to the right consultation path.
Two high-value page refreshes
Chosen from search data, outdated information, or a change in the practice.
A local-visibility improvement cycle
Business Profile, directories, and location signals reviewed together.
An inquiry-path improvement
One measured update to a form, scheduler handoff, confirmation, or practical-fit explanation.
Clinician or service-page governance
A structured update set that keeps a growing group practice accurate and easier to navigate.
A position review against the practices ranking beside you
How they describe the same work, what they publish, and where your account of it is stronger.
Monthly care plans
Choose steady technical care or an active growth plan.
Pricing is public so you can choose for yourself. Scope is confirmed after we review the site, the accounts, and the team.
Website Care
$295/month
For a solo practice that needs dependable maintenance without an active growth program.
- Technical care, monitoring, and platform updates
- Form and scheduler tested each month, through to submit
- Up to 30 minutes of minor content changes
- Broken links, stale details, and expired information corrected
- Quarterly health summary
- Annual strategy and ownership review
Month-to-month. Ongoing article and SEO production are not included.
Visibility & Care
$795/month
For an established solo or small group practice with open capacity and a defined growth priority.
- Everything in Website Care
- Search Console and conversion review, read for you in plain language
- One Growth Priority per month
- A monthly pass across your Business Profile and priority directories
- Fee, insurance, and availability updates included whenever they change
- Quarterly strategy call
- Monthly report showing what changed and what visitors did
Three-month initial term, then month-to-month.
Practice Authority
From $1,495/month
For group practices, multiple specialties, active recruiting, or multi-location growth.
- Everything in Visibility & Care
- Two Growth Priorities per month
- Clinician and service-page governance
- Active local and specialty search program
- A quarterly read on how comparable practices present the same work
- Quarterly referral-partner content asset
- Monthly strategy call and priority updates
Final scope reflects clinician count, locations, and review complexity.
Trust, ownership, and clinical review
No lock-in, no ranking promises, and no manufactured expertise.
Need a focused one-time improvement instead? →You own the domain, the platform, the content, and every connected account. We document access and provide an offboarding package if the engagement ends.
Gayle Weill Therapy. The rebuilt pages sit in Gayle's own Squarespace account. Each replaced page kept its web address, and the previous version was saved so it could be restored. Read the case study →
Clinical content starts from a real practice question and names its author or reviewer. AI may help organize research and editing; it does not replace clinician review or invent outcomes or client stories.
Measurement looks at patterns, not people, and stays privacy-aware. We do not send clinical details or form content into advertising analytics, and we do not provide blanket legal or HIPAA assurances.
Before you choose a plan
A few practical questions.
How is Care different from basic maintenance?
Basic maintenance keeps a site patched and backed up. Care also gives the site an owner: a quarterly review, the next priority, and a plain-language report of what changed. Website Care covers the technical side, and Visibility & Care and Practice Authority add one or two Growth Priorities each month.
Can we change plans later?
Yes. Website Care runs month to month, and Visibility & Care starts with a three-month term, then runs month to month. Every quarter we recommend continuing, adjusting, or stopping, and you can change plans then. If a plan has done its job, we say so.
What if someone already updates our site?
That works well. Your team keeps making routine edits, and we take the technical care and the monthly priority. We agree who changes what, so edits do not collide. Access stays in your name, granted through each platform's own sharing settings.
Choose the first priority
See what we would maintain, measure, and improve first.
Bring us the current site, the services or clinicians with capacity, and the changes the practice expects this year. We will recommend the right care level, or tell you when a plan is unnecessary. If all you need is monitoring, Earshot watches your search and AI visibility from $39/month. If the site needs work before care, start with the free website audit.
Practice Visibility and Care
Tell us what needs steady ownership.
A care plan should follow a real operational or growth priority, not become an automatic content quota.
About 2 minutes · Month-to-month options available