I'm not sure what needs fixing.
A written review of your website, public profiles, and the steps a visitor takes to contact you. We identify the first fixes and explain why they matter.
Services and ways to work
Choose the work the problem requires.
Credible by Design helps therapists and healthcare practices improve the words, website, visibility, and the path from visiting to inquiring.
Writing projects on their own are welcome.
Where to start
What needs attention?
Choose the situation closest to yours, then explore the scope of the work.
My website no longer fits my practice.
Your practice is launching, changing direction, or outgrowing its current website. We scope the structure, copy, design, and build around the practice you have now.
My pages don't sound like me.
You need clearer website pages, clinician bios, or directory profiles, written in your voice. The scope can be one page or a coordinated set of pages and profiles.
Visitors struggle to take the next step.
The website works, but fees, service details, forms, or booking steps leave visitors with questions. A focused sprint brings the message, practical details, and contact process into line.
I need help with Google and AI search.
You want to understand how your practice appears in Google and AI answers, and what needs attention. We review search visibility, page content, and the technical details that help search engines read your site.
See SEO and AI search work
For a quick first look at AI visibility, try the free Earshot scan.
I need someone to keep things current.
Your site is live. You need help with updates, content, technical care, or changing practice details. The monthly plan sets what we maintain, review, and improve.
Prices and ways to work together
Five ways to start, from a free audit to a full website.
Each one has a clear boundary, a price, and a next step. Start with the situation closest to yours. Whichever you choose, evidence decides the work and you approve every change.
Diagnose
Credibility Audit
Free written auditSomething is off, but you cannot yet tell what: too few visitors, an unclear message, missing practical details, or a clunky path to your inbox.
- A written packet naming the fixes we would make first, with the evidence for each one
- We read your positioning, fees, insurance, and availability the way a prospective client would
- We check your public profiles against your website for facts that disagree
- We test the path from your page to the booking screen
- A recommended next move, and the reasoning behind it
- You receive it within three business days
This is spectacular. Incredibly thorough and professional.
Patrick Cassidy, LCMHCTherapist, Trail Magic Counseling · On the free credibility auditRead what the audit found →Improve
Right-Fit Conversion Sprint
Typically $1,500 to $3,500Your platform works. Clients get lost in the message, the practical details (fees, insurance, availability), or the step from page to contact form.
- One agreed list of your practice facts, used on every page and profile
- The top of your homepage and the pages clients read first, written in your voice
- Fees, insurance, and availability explained plainly, before a client has to ask
- One specialty page for the work you most want to be known for
- We improve your form, scheduler, and confirmation message, then test them through to submit
- Your Google Business Profile and directory listings brought in line with the same facts
- We record where things stand before we start, then review what moved after 30 days
- The full change plan before the work, and the change log after
Write
Content & Copy Project
Priced by what you need writtenYou need writing done, on the site you already have. The scope can be a single decisive page or a coordinated set of pages and profiles.
- Website copy or a focused set of pages, which you approve before anything goes live
- A voice guide built from your own writing, so later pages still sound like you
- Directory, clinician-profile, and referral copy that agrees with the website
- Service pages written around what people search for, or articles a clinician reviews before they go live
- Fee and service explanations a prospective client can act on
- The scope is fixed. What we agree to write sets the boundary, and the hours are ours.
It’s a lot easier to understand than what I currently have, and I love the design too.
Gayle Weill, LCSWTherapist, Gayle Weill Therapy · On the first three pages, before launchRead the case study →Build
Right-Fit Practice Website
Solo from $3,500 · Group from $7,500The current platform, structure, or content cannot support the practice you have become. Or you are starting fresh and want a website you own, built correctly from the beginning.
- One clear statement of who you help and what sets you apart
- Copy, custom design, and development
- Pages for each clinician, service, and location, where the practice needs them
- We remove duplicate and dead-end pages. Pages that already work keep their web addresses.
- We correct your public profiles to match the finished site
- Booking built in, pages Google and AI assistants can read, and the whole site handed over in your name
- A before-and-after record in your own analytics and Google Search Console
- The price is fixed. The scope sets the boundary, and the hours are ours.
They handled everything, and now I have a site that truly represents my approach to therapy.
Dr. Lisa PatelPsychotherapist, The Sanctuary of Wellness · On the new websiteRead the case study →Care
Practice Visibility & Care
From $295/monthThe website is live and needs steady care: content, search, your public listings, and the path to your inbox. The plan level sets how much runs each month.
- Technical care and monitoring, with a monthly test of your form and scheduler
- Each month we check the public listings clients read and correct any fact that has drifted
- We watch how you show up in search, work on your Google Business Profile, and report in plain language
- New content, refreshes of older pages, and updates to the pages clients read first
- Fee, insurance, and availability updates included whenever they change
- A quarterly review that recommends continue, adjust, or stop
One useful rule
Do not buy a website to fix a writing problem.
A complete website is appropriate when the platform, structure, and content need to change together. If the real problem is a vague homepage, missing service pages, inconsistent directory copy, or neglected content, we scope that work directly.
What we do
Your message, website, and online presence should tell the same story.
Each service can stand alone or combine around one goal. The scope starts with what a serious client needs to understand, where the practice loses clarity, and what the team can realistically maintain.
01
Website design & development
We’ll design a website that explains what you do, covers the details your clients care about, and fits with your current tools.
- Complete websites and strategic redesigns
- Focused page builds and CMS implementation
- Forms, scheduling, analytics, and system integrations
- Launch testing, training, and ownership handoff
02
Website & conversion copywriting
Write or rewrite the pages and microcopy that help someone evaluate fit, understand the offer, and take the next step.
- Full-site copy and focused page rewrites
- Homepage, About, service, fee, and FAQ pages
- Clinician bios and directory profiles
- Form, scheduler, confirmation, and email microcopy
03
Positioning & message strategy
Clarify who the practice serves, what makes the work distinct, and what a prospective client needs answered before reaching out.
- Audience, offer, and competitor review
- Positioning direction and message hierarchy
- Service naming and practical-fit priorities
- Recommended language for the next step
04
SEO, AEO & GEO writing
Service pages, answer-first FAQs, structured data, and articles written around the questions clients type into Google and ask AI assistants.
- Specialty and service pages
- Answer-first FAQs and structured data
- Clinician-reviewed articles and practical guides
- Content refreshes, metadata, and internal links
05
Directory, profile & referral copy
Line up the language people meet before the website, so every directory, profile, and referral sounds like the same practice.
- Psychology Today and relevant directory profiles
- Google Business Profile descriptions
- Clinician bios and referral one-sheets
- Referral-partner and outreach copy
06
Ongoing website & visibility care
Keep the website healthy and improve what matters most (content, search, or the inquiry path) as the practice changes.
- Technical maintenance and monitoring
- Search observation and profile alignment
- Content production and high-value refreshes
- Practical-fit and inquiry-path improvements
How scope stays trustworthy
Clear ownership, boundaries, and evidence.
The smallest useful fix
We separate visibility, writing, platform, and inquiry-path problems before defining the scope.
Accounts and work remain yours
Your domain, website, content, analytics, and connected accounts stay in your name.
Evidence without invented outcomes
We agree on what can be measured, and we do not guarantee rankings, traffic, inquiries, or client counts.
Not sure which route fits?
Start with the free audit.
Send us your website and the kind of client or service you want to support. We will identify the first problem we can see and tell you when the website is not the place to start.