SEO, AEO, and GEO for therapy and private healthcare practices

When a client asks Google or ChatGPT for a therapist like you, is your practice in the answer?

You have heard the terms, and you may have paid for search work before without seeing what it changed. We find where you appear in Google and AI answers, fix the causes on and beyond your site, and show the change in your data.

Where the work happens

Most of the work happens on pages you already have.

SEO is the work that helps your pages show up in Google and Bing. AEO, answer engine optimization, and GEO, generative engine optimization, aim the same work at AI answers from Google’s AI Overviews, ChatGPT, Perplexity, Gemini, and Claude. You may also see it written as AIO.

The practices that asked us this in September were already being recommended by AI assistants. What held them back was that their own pages and listings disagreed about who they were. Search engines and AI assistants read what a careful client reads: what you treat, who you help, what it costs, and how to book.

Decision pages that answer the question asked

Service, specialty, fee, and location pages open with a direct answer to the question a client types, then give the detail below it.

Facts that agree everywhere

Your website, Google Business Profile, Psychology Today, and other listings state the same fees, hours, specialties, and locations. AI assistants compare them.

A structure machines can read

Page titles, headings, links between related pages, and structured data, which is code that tells a search engine what a page is about.

A public record that agrees with your site

Reviews, directories, the places that mention you, and video, which we have seen AI answers cite. We read all of it with your site, plan the pieces that move the answer, and carry that work.

What the work can include

A defined set of updates, chosen around one practice priority.

Six kinds of update. The audit says which come first for your practice.

Search and AI visibility review

Where you appear today in Google, in AI Overviews, and in answers from ChatGPT, Perplexity, and Gemini, with dated screenshots. Which sources those answers draw on, and how the practices ranking beside you describe the same work.

Service and specialty pages

Written around the questions people type and ask, with the direct answer first and the practical detail below it.

Answer-first FAQs and structured data

The questions clients ask, answered in a sentence or two, and coded so search engines and AI systems read them as questions and answers.

Profiles, listings, and the record beyond your site

Google Business Profile, Psychology Today, directories, and the other places search engines and AI assistants read about you, brought in line with your site.

Clinician-reviewed articles and refreshes

Useful explanations built around real questions, with a visible updated date. Practice-specific claims return to your team for review.

Technical checks

Titles, headings, speed, mobile display, the sitemap, and the settings that let search engines and AI systems read every page.

Evidence you can inspect

Measured in your own data, with dated screenshots.

AI assistants and search engines change their answers between sessions and locations, so we date everything and show you the screen. Only 38 percent of the pages Google’s AI Overviews cite rank in the top 10 for the query, according to a 2026 Ahrefs study.

Your data

Search Console and analytics

Shared by invitation from your own accounts. We never ask for a password, and every change is recorded before and after.

AI answers

Dated screenshots

What ChatGPT, Perplexity, Gemini, and Google’s AI Overviews say about your practice, captured with the date and the prompt.

Our own scan, September 7, 2026

6 of 12

We asked ChatGPT for the best website designers for therapists in private practice. Six of the twelve domains it cited were registered in 2026. Domain age is not the gate to an AI answer.

Relevant samples

Writing that answers the question a client asked.

See all

Healthcare · Mental Health · Blog

A Holistic Approach to Mental Health in Senior Living

Read the article

Healthcare · Mental Health · Blog

Why Moving Is One of Life's Most Stressful Events — And How To Reduce Anxiety

Read the article

Healthcare · Mental Health · Blog

Yoga for Older Adults: Supporting Cognitive Function and Physical Balance

Read the article

How the work runs

A defined path from audit to measured change.

Explore the process
  1. 01

    Audit

    Send your URL, get a written audit naming the fixes we would make first, with the evidence behind each one, within 3 business days.

  2. 02

    Evidence

    You share Search Console and analytics by invitation from your own accounts. We add dated screenshots of what Google and AI assistants say about you today.

  3. 03

    Plan and update

    One scoped plan at a fixed fee. You see every change on paper before the work and a change log after. Pages that already work keep their web addresses.

  4. 04

    Measure

    A before-and-after record in your own data. When the work continues month to month, a quarterly review recommends continue, adjust, or stop.

The offer

A fixed-fee SEO project, then month-to-month care.

See all options and prices

The work this page describes

SEO and AI Search Project

The fixes and pages the audit names, done as one project. Titles and headings, answer-first FAQs and structured data, and service pages written for search. Listings and the wider public record brought in line with your site.

  • A written change plan before the work, and a change log after.
  • Pages that already work keep their web addresses.
  • You approve every word before it goes live.
  • A before-and-after record in your own Search Console, with dated screenshots of AI answers.

Fixed fee, set by the pages and fixes in scope

The scope sets the boundary, and the hours are ours.

After the project

Practice Visibility & Care

We watch how you show up in search and keep your listings accurate. New content and refreshes each month, and a quarterly review that recommends continue, adjust, or stop.

From $295/month

Plans at $295, $795, and $1,495/month

Before you decide

A few practical questions.

We measure what changed. We do not guarantee rankings, traffic, or inquiries. Search engines and AI assistants change how they answer, so every result we show you is dated evidence.

Read SEO in the age of AI
What is the difference between SEO, AEO, and GEO?

SEO helps your pages appear in Google and Bing results. AEO, answer engine optimization, and GEO, generative engine optimization, aim the same work at AI answers from Google’s AI Overviews, ChatGPT, Perplexity, and Gemini. The inputs overlap: clear pages, consistent facts, and a structure machines can read.

Can a therapy practice appear in ChatGPT or Google’s AI Overviews?

It can, though inclusion varies by the question, location, model, and source coverage, among other factors we do not control. We make your practice easier to interpret accurately, and dated screenshots show whether it appears now.

Do you guarantee rankings, AI citations, or inquiries?

No. We can improve how clearly your site describes your practice, remove technical barriers, and keep your facts consistent across the web. No agency can guarantee a ranking, AI citation, recommendation, traffic level, inquiry count, or client outcome.

Do we need new pages or a new website?

Usually not at first. Most of the work updates the service, specialty, fee, and location pages you already have. When the audit finds the bigger problem on the path from visiting to inquiring, we recommend the Right-Fit Conversion Sprint first. It also says when the platform itself is the limit.

Is this only about my website?

Search engines and AI assistants weigh what they find about you elsewhere: listings, reviews, the places that mention you, and video. We have seen AI answers cite video directly. The audit reads all of it, the plan covers the pieces that move the answer, and we carry that work.

How do you measure the work?

In your own Search Console and analytics, shared by invitation from your accounts. We add dated screenshots of what Google and AI assistants say about your practice before and after.

Who writes, and who approves?

We draft. Practice-specific and clinical claims return to your team for review, and you approve every word before it is published under your name.

What does the free audit include?

A written PDF naming the fixes we would make first, with evidence behind each recommendation, within three business days. From this page it starts with where you appear in Google and AI answers. No purchase is required.

How do we stand out from the practices ranking beside us?

Every audit reads how the practices ranking beside you describe the same work, what they publish, and what they charge where it is public. The plan then says where your account of the work is stronger and where it is thinner.

Free credibility audit

Let’s look at where you appear today.

Send your URL, get a written audit naming the fixes we would make first, with the evidence behind each one, within 3 business days.

Delivered as a PDF. The findings are yours, with no call or purchase required.

The audit helps us recommend a scope. You see the proposed work and fixed fee before deciding.

Request the free audit

Prefer to describe the pages first? Send a short brief · Meet the team

SEO and AI search brief

Tell us which pages you want found.

Two short steps: where you want to be found and for what, then timing and how to reach you. We reply within one business day.

About 3 minutes · Public business information only

Step 1 of 2

Where do you want to be found, and for what?

The practice, the site, the words a client would use, and what matters most right now.

Required

0/160

Required
Which platform is the website on?Required
What matters most right now?Required

Choose up to two. We correct the route after reading the site. · 0/2 selected

Required

Your specialty, the people you work with, and your area. Two or three lines is enough.

0/500

If you have one

One line per update is fine. We check every item against what we find.

0/1500

Prefer email? Write to [email protected]. Please do not send client or patient information.