Gayle Weill, LCSW, provides online therapy and adult autism evaluations. Her practice serves clients in New York, Connecticut, and Florida.
We rebuilt the key pages on her existing Squarespace site, from the homepage and service pages to rates, contact, and the blog.
The rebuilt pages are live. Content and website care continue. This case documents the delivered work; post-launch inquiry and search outcomes are still being assessed.
The website needed to help more of the right visitors understand Gayle's work and take the next step. Mothers seeking therapy and adults considering an autism evaluation needed different information and clear routes through the same practice.
Gayle also had useful writing and established pages to keep. The work began with an audit, her own search data, and an agreed record of practice facts and voice.
Search data showed that adult autism pages were already bringing people to the site. Pages about therapy for mothers needed more attention. That shaped what we protected, what we rewrote, and where we focused the work.
The homepage introduced several services together. Its booking links led to different destinations, and office sections sat alongside descriptions of an online practice. Visitors had to piece together which service fit, how sessions worked, and where to begin.
Old web addresses also needed attention. We recorded the existing pages and redirects before changing them, then checked which destinations visitors would reach. Each applied change went into the delivery log.
“I am beyond impressed by how thorough and thoughtful the audit was.”
Gayle Weill, LCSWTherapist, Gayle Weill TherapyOn the free credibility audit
Each decision connects an observed problem to work visitors can see on the live site.
The homepage now opens with a recognizable situation for mothers and Gayle's own portrait. Her description of therapy as a two-way conversation explains what working together feels like. Adult autism evaluations have a separate route close to the top.
The evaluation page explains what happens, how fees work, and what a written report involves. Its language leaves room for different findings. Therapy pages speak to the concerns that bring someone in, then explain the work and the next step.
The same visual language carries through the service pages, About, Rates and FAQs, and Contact. Navigation separates therapy and evaluations. The fee appears on first-session buttons, and the online format stays visible throughout the site.
We implemented the approved design within Gayle's existing Squarespace account. That kept the platform familiar and let us replace pages in stages. The blog layout and reading experience were updated afterward, with content work continuing beyond the rebuild.
“It’s a lot easier to understand than what I currently have, and I love the design too.”
What changed
Visitors can see who Gayle helps, choose the service that fits, and find the practical details before taking the next step.
A Sarasota IV and wellness clinic asked for a site that makes a layered menu easy to understand before anyone books.
A Boca Raton group practice asked for a site that helps a hesitant first-time client feel safe reaching out.
