A therapist website's price combines the platform and the work needed to make it useful. Compare both before choosing a quote.
The figures below are published examples checked on September 21, 2026, in US dollars. Starting prices are not a market average or a complete quote.
Wix's pricing guide lists Light at $17/month, paid annually. TherapySites Core is $69/month plus $199 setup. Brighter Vision Start lists a $99 monthly option plus $100 setup.
Our Right-Fit Practice Website starts at $3,500 for solo practices and $7,500 for groups. A custom platform is typically from $15,000. The agreed scope sets the fixed project fee.
Website prices at a glance
| Option | Published price | What you are buying |
|---|---|---|
| DIY: Wix Light | $17/month, paid annually | Editor, hosting, and a qualifying first-year domain offer. You prepare the content and build the pages. |
| Subscription: TherapySites Core | $199 setup + $69/month | Website design onboarding, hosting, domain management, and support. Confirm the content and service scope. |
| Subscription: Brighter Vision Start | $100 setup + $99/month on the monthly option | Design-team setup, hosting, technical support, and a prewritten content library. Annual options and promotions differ. |
| Our custom solo website | From $3,500 | Strategy, copy, custom design, development, booking setup, search foundations, and handover. |
| Our custom group website | From $7,500 | The agreed clinician, service, and location structure, with copy, design, development, and booking paths. |
| Our custom platform | Typically from $15,000 | A separately scoped platform for more complex requirements. |
These are different purchases. A platform fee gives you tools; a project fee pays for agreed professional work. Review the deliverables beside the price.
What will the first year cost?
Use this calculation: setup or project fee + recurring charges for the months you use them + any separate tools and services.
| Example | Calculation | First-year subtotal |
|---|---|---|
| Wix Light, annual billing | $17 × 12 months | $204 in platform fees |
| TherapySites Core | $199 setup + ($69 × 12) | $1,027 |
| Brighter Vision Start, monthly option | $100 setup + ($99 × 12) | $1,288 |
| Our solo website, without optional Care | Starting project fee | From $3,500, plus separate recurring services |
| Our solo website + 12 months of entry-level Care | $3,500 + ($295 × 12) | From $7,040, plus any separately billed tools |
| Our group website + 12 months of entry-level Care | $7,500 + ($295 × 12) | From $11,040, plus any separately billed tools |
The Care examples assume a full 12 months of service at the entry-level rate. Your start date and appropriate plan may differ. Care is optional.
Ask for domain renewal, hosting, email, scheduling software, and other recurring charges to be listed. Avoid counting a service twice when a plan includes it.
These subtotals exclude discounts, taxes, payment processing, extra services, and price changes. Confirm the final price and billing terms with each provider.
What our website project includes
The Right-Fit Practice Website brings strategy, writing, design, and development into one agreed scope.
- A clear statement of who you help and what sets the practice apart.
- Copy, custom design, and development for the agreed pages.
- Clinician, service, and location information where the practice needs it.
- Booking paths and a check of the inquiry route.
- Kept addresses for pages that already work, with agreed redirects where needed.
- Public profile corrections to match the finished website.
- Search and AI visibility foundations, with a before-and-after record in your analytics and Search Console.
- A handover that leaves the website, content, and connected accounts in your practice's name.
Solo and group starting prices reflect different practice structures. They are not promises of unlimited pages or features. The proposal names what your project includes.
Search and AI visibility foundations
These foundations are included in the website build: readable pages, clear service information, consistent public facts, and measurement you can access.
We explain what was built and what the available evidence shows. We do not guarantee rankings, AI recommendations, traffic, or inquiries.
If ongoing search or content work is needed, we scope it separately. Read about our SEO and AI search work.
When a smaller project makes sense
You may already have a workable website. If the main problem is unclear copy or a difficult inquiry path, a focused project can be appropriate.
The Right-Fit Conversion Sprint costs $1,500 to $3,500. Its agreed scope addresses an existing site's positioning, copy, and inquiry path.
A Content & Copy Project is priced by what needs writing. The SEO and AI Search Project has a fixed fee set by the agreed pages and fixes.
The free credibility audit helps establish which first move the evidence supports.
Choosing between DIY, a subscription, and custom work
DIY builders
DIY can suit a simple site when you have time to write, build, check, and maintain it. Budget for that work alongside the platform fee.
Compare the plans offered by Wix and Squarespace. Confirm that your chosen plan supports the features you need.
Our Squarespace, Wix, and custom website comparison explains the ownership and workflow questions to ask.
Done-for-you subscriptions
A subscription can combine setup, hosting, and support with a lower initial payment. Check what original writing, design changes, and ongoing work are included.
Ask what happens to the domain, content, and website if you leave. Domain ownership and the ability to move the finished website are separate questions.
Template adaptation and custom projects
A designer may adapt a template, create a custom design, or build a custom platform. Those approaches can involve very different amounts of work.
Ask what will be created specifically for your practice and what will be reused. Confirm who writes the copy and checks the contact route.
Our Showit, Squarespace, and custom comparison covers another common shortlist.
What changes a website quote?
- Content: how many pages need original writing, interviews, or substantial revision.
- Practice structure: the clinicians, services, and locations people need to navigate.
- Migration: the content, addresses, forms, and accounts that need to move safely.
- Functionality: booking paths, integrations, or features beyond the agreed website scope.
- Review: who approves the words, design, and professional information.
- Handover: access, documentation, and responsibility for future updates.
Ask for additional work to be priced and approved before it begins. A useful quote makes the boundary of the project clear.
Common pricing questions
How much does a therapist website cost in 2026?
Wix publishes a $17/month entry plan with annual billing. TherapySites Core is $69/month plus $199 setup. At Credible by Design, custom solo websites start at $3,500, and group websites start at $7,500. These options include different amounts of professional work.
Can I improve my existing website instead of replacing it?
Yes, when the platform and structure still support the practice. The Right-Fit Conversion Sprint costs $1,500 to $3,500 for an agreed scope of improvements. The free credibility audit helps identify an appropriate first move.
Are SEO and AI visibility foundations included?
Our website builds include pages Google and AI assistants can read, consistent public facts, and a before-and-after measurement record. Ongoing content and visibility work can be scoped separately. We do not guarantee rankings, AI recommendations, traffic, or inquiries.
Do I need to pay for an AI visibility subscription?
You do not need to buy a separate AI visibility subscription to receive the foundations included in our website build. Ongoing work depends on what your practice needs after launch. We explain the work and cost before you agree.
What will I pay after the website is built?
Check domain renewal, hosting or platform fees, business email, scheduling tools, and any support you choose. Practice Visibility & Care is optional, at $295, $795, or $1,495 per month. A proposal should identify which recurring costs are included and which are separate.
How many pages should a therapist website have?
Start with what visitors need to understand: the practice, relevant services, clinicians, fees, and how to contact you. Page count follows that scope. A group practice may need additional clinician and location information, but a larger page count is not an outcome by itself.
What should be written into a website quote?
Ask for the pages, copy, design work, booking setup, search foundations, migration work, review rounds, and handover responsibilities. Confirm ownership and recurring costs. Ask how additional work is priced and approved before it begins.
Find out what your website needs first
Send your URL, get a written audit naming the fixes we would make first, with the evidence behind each one, within 3 business days.
