Psychology Today Profile Examples: 12 Samples to Adapt

These 12 samples show one way to write the main parts of a Psychology Today profile, from the opening lines to fees and specialties. Start with the opening. On the results pages we checked, it was the only part of the personal statement shown before a click.

We wrote all 12 for this guide, so treat each one as a pattern. Psychology Today's terms of use require a unique personal statement, written in your own voice.

How We Wrote These Samples

Credible by Design builds websites for therapy and private healthcare practices. Our free credibility audits read the profiles a prospective client finds, Psychology Today included. No sample is a real clinician's words or copied from a real profile. Each uses placeholders such as [your fee] where your own facts belong.

On October 20, 2026, we read Psychology Today's sign-up page, terms of use, and guide for people looking for a therapist. We also read two results pages and two full profiles, and the samples follow the structure they showed. We left out character limits, because Psychology Today's public pages do not state them.

How Is a Psychology Today Profile Built?

The profiles we checked shared the following sections.

Psychology Today's results pages say people can filter by the issues a provider treats, cost, insurance, and gender. Its guide for people looking for a therapist points them to the Insurance and Price filters. So fill in the fee, plan, and specialty fields with the same care as the statement.

A listing costs $29.95 a month, billed monthly with no contract, according to Psychology Today's sign-up page, as of October 2026. A profile can also hold an intro video, a photo gallery, and a link to your website.

Psychology Today's terms of use set rules for the words and photos. Each profile needs a unique personal statement in the member's own voice, and copying from other profiles, websites, or sources is ruled out. AI-drafted text must be carefully reviewed, fact-checked, and personalized. Photos and videos must depict or be associated with the member. Each profile must say whether therapy happens in person, online, or both, and members with no openings should say so.

Where Else Your Profile Is Read

In wave 1 of our study, Where Patients Get Sent, we asked Google and ChatGPT for a therapist in the largest city of every state. We ran the searches on October 8, 2026.

• Psychology Today was in Google's top 10 for 267 of 300 searches.
• ChatGPT's searches returned Psychology Today in 879 of 900 answers, and ChatGPT cited it in 805 of 900.
• When ChatGPT quoted a session fee, a Psychology Today link sat right after the fee in 229 of 263 answers.

These are patterns from one day of searches. They show where a person may meet your profile before your website, and they make no claim about what gets a clinician named. Our post on where Google and ChatGPT send people explains the method, and our research page has the full report.

For how the profile fits beside other listings, see Psychology Today vs Google Business Profile and our post on what a directory profile can do.

How Should Your Psychology Today Profile Open?

This is the section shown on results pages, beside other listings. Each opening names a situation the reader would recognize, says who you work with, and ends on a practical fact.

1. Opening for Adults With Anxiety

You lie awake replaying conversations, or you check things you already know are done. I work with adults whose anxiety has started to run the day: work, sleep, and time with people you care about. In sessions, we look at what keeps the worry going and practice steps you can use between sessions. I see clients online across [state] and in person in [city].

Why it works: It opens on moments a person with anxiety may recognize, before any credential appears. The last line says where and how you meet.

Make it yours: Swap in two situations your clients describe most often, in everyday words.

2. Opening for Couples

Maybe the same argument keeps coming back, or the two of you have drifted into running a household and little else. I work with couples who want to understand what happens between them when things get tense. I make room for both partners' views in every session. We meet in person in [city] or online, with evening appointments on [days].

Why it works: It describes the pattern in the couple's own terms and tells both partners how the room works. The evening hours answer a scheduling question before anyone asks.

Make it yours: Name the patterns couples bring to you most, such as conflict, distance, or a breach of trust.

3. Opening for Adults After Trauma

Something happened, recently or long ago, and it still shows up in your body, your sleep, or your relationships. I work with adults after trauma, from single events to experiences that went on for years. We go at a pace you set, and you decide what we talk about and when. I'm trained in [approach, such as EMDR or CPT]. Sessions are online for clients anywhere in [state].

Why it works: A reader can see themselves here before saying anything about what happened to them. The line on pace tells them who decides what is discussed.

Make it yours: Name only the approaches you are trained in, and say where you see clients.

4. Opening for Teens and Their Parents

If you're a parent, you may have noticed your teen pulling away, struggling at school, or seeming stressed in ways they won't talk about. I work with teens ages 13 to 18 and with their parents. Teens get their own time with me, and parents get regular check-ins. In our first meeting, I explain privacy, its limits, and how parents are involved. I see families in person in [city] and online.

Why it works: It speaks to the parent reading the profile and tells the teen and the parent what each of them gets. The privacy sentence points to a conversation before sessions begin.

Make it yours: State the ages you see, and choose the same ages in your Client Focus section.

How Do You Describe the Way You Work?

The second section shows what sessions are like. Describe what you do in the room in plain words, then name your methods.

5. A Structured, Skills-Based Style

My style is active and practical. Early on, we map what tends to happen for you: the situation, your thoughts, and what you do next. Then we try one change at a time and look at what happened. Some weeks I'll suggest something to try between sessions, and you choose whether to. I use [approach, such as CBT], explained in everyday words.

Why it works: A reader sees what a session involves before meeting the method's name. The name comes last, where it helps a person who searched for it.

Make it yours: Take your method names from Psychology Today's Types of Therapy list, so your statement and your profile fields agree.

6. A Talk-Based Style Focused on Patterns

Sessions with me are conversations with a direction. We look at patterns that started long before now, in family, work, and relationships, and how they shape what you do today. I'll ask questions, notice what repeats, and say what I see, gently. Some clients come for a few months, others for longer. Every few months, we review together whether therapy is still useful.

Why it works: It describes what the clinician does in the room: asks, notices, and says. The review line tells a reader that the length of therapy is discussed openly.

Make it yours: Replace the verbs with what you actually do in a session, and keep them concrete.

7. A Style That Draws on More Than One Approach

I draw on more than one approach, and we choose together what fits you. With some clients, most of our time goes to practical skills for hard moments. With others, we spend it understanding where a pattern began. I check in often about what is helping, and I adjust. My training includes [approach one] and [approach two].

Why it works: "Integrative" can sound vague, so this sample shows what the mix looks like in practice. The check-in line tells a reader they will have a say.

Make it yours: Name the two or three approaches you use most, with one example of when you use each.

What Should You Say About the First Session?

The third section helps a reader picture reaching out. Walk them from the first message to the first session.

8. From First Message to First Session

To start, send me a message or call for a free 15-minute phone consultation. You can ask anything, and we'll see whether I'm the right fit. If we decide to meet, the first session is about you: what brought you here and what you'd like to change. Bring any questions about how I work. You share as much as you want.

Why it works: It names the first step and what it costs, then says who sets the pace. Psychology Today's own guide for clients suggests a brief phone consultation to judge fit.

Make it yours: If you offer no free call, say what the first session costs and how long it runs.

9. The First Weeks of Couples Therapy

Our first session is 75 minutes with both of you. I'll ask how you met, what has been hard lately, and what each of you hopes will change. Next, I meet once with each partner alone. Then we meet together to agree on a plan. Before we start, you'll each fill out a short intake form through my client portal.

Why it works: It sets out the order of the first meetings, so a couple knows what they are agreeing to. Naming the client portal tells them where their details go.

Make it yours: Use your real session lengths and steps, and keep them the same on your website.

How Do You Word Fees and Insurance?

Your fees and plans appear in the Finances section, and people can filter results by price and insurance. A sentence in your statement can explain what those numbers mean, using the same numbers as your website.

10. Private Pay, With a Superbill

My fee is [your fee] for a 50-minute session and [your couples fee] for couples. I'm out of network with all insurance plans. Each month I can give you a superbill, a receipt with the codes insurers ask for. You can use it to ask your plan about out-of-network benefits. I keep [number] reduced-fee spots, so ask if one is open.

Why it works: The fee comes first, in plain numbers, and "superbill" is defined where it appears. The reduced-fee line tells a reader on a tighter budget that asking is welcome.

Make it yours: Use the same numbers you enter under Fees, and the same wording on your website.

11. In Network, With Details for Other Plans

I'm in network with [plan one], [plan two], and [plan three]. Your cost depends on your plan and the services it covers. Before we meet, we can discuss payment and the questions to ask your insurer. For other plans, my fee is [your fee] for a 50-minute session, with a superbill each month if you want one.

Why it works: It names plans the way people filter for them and gives readers with other plans a clear next step.

Make it yours: List only plans you are personally in network with, which Psychology Today's terms require of clinicians in a larger group or network.

Which Specialties Should You Pick?

Your choices appear under Specialties and Expertise, and people can filter results by specialty. Pick the issues you see most and can describe in your statement.

12. Specialties for an Anxiety-Focused Practice

• My top specialties: Anxiety, Obsessive-Compulsive (OCD), and Health Anxiety.
• My expertise list: Social Anxiety, Relationship Anxiety, Stress, Burnout, Life Transitions, and Sleep or Insomnia.
• My types of therapy: Cognitive Behavioral (CBT), Exposure Response Prevention (ERP), and Acceptance and Commitment (ACT).
• My client focus: Adults.

Why it works: The top three are the issues this clinician sees most, and the statement describes each one. The longer list stays close to anxiety, and each type of therapy matches a method the statement names.

Make it yours: Add an issue only if you could describe your work with it on a first call. Psychology Today's terms rule out exaggerated claims about skills.

The 12 Samples at a Glance

How to Use These Samples

Update your profile in this order.

1. Gather your facts. List your fees, plans, format, where you see clients, and whether you have openings. Use the same facts on your website.
2. Write the opening for the results page. Say who you help in their words, and add one practical fact.
3. Rewrite each sample in your own words, as Psychology Today's terms require. Keep only the services, processes, and policies that accurately describe your practice.
4. Make the fields match the words. Your Finances and Specialties fields should say what your statement says. Check that the profile shows the fee you charge today, since ChatGPT quoted fees beside profile links in our study.
5. Say whether you are taking new clients, and update it when that changes.
6. Use a recent photo of yourself, one a new client would recognize when you first meet.
7. Link your website, then read the page it opens. It should state the same fee, plans, and format, in the same voice.
8. Reread the profile whenever a fact changes. The terms make each member responsible for keeping it accurate and current.

For bios on your website and other profiles, see our therapist bio examples. Our directory, profile, and referral copy service covers the words people encounter across your profiles.

Questions About Psychology Today Profiles

How Do You Write a Good Psychology Today Profile?

Start with the opening: who you help, in words they would use, and one practical fact. Use the second section for how you work and the third for what happens first. Then fill in the fee, insurance, and specialty fields so they match your statement and your website.

What Should You Put First on Your Psychology Today Profile?

Put the people you help and the situations they face first. The first section is the only part of your statement shown on the results pages we checked, beside every other listing. Credentials and methods can follow in the later sections, for the reader who clicks through.

Should You List Your Fee on Psychology Today?

If you charge a set fee, list it: people can filter Psychology Today results by price. In our study, when ChatGPT quoted a session fee, a Psychology Today link sat right after it in 229 of 263 answers. Whatever you list, keep it the same on your profile and your website.

Can You Use a Template or AI to Write Your Profile?

You can start from one, and the published words still have to be yours. Psychology Today's terms require a unique personal statement in your own voice and rule out copying from other profiles, websites, or sources. They allow AI-generated material only once it is carefully reviewed, fact-checked, and personalized.

How Much Does a Psychology Today Profile Cost?

Psychology Today's sign-up page lists $29.95 a month, with no contract, as of October 2026. Its terms say the subscription renews at the end of each monthly billing cycle until you cancel. Check the sign-up page before you join, because prices change.

What This Guide Doesn't Tell You

• Psychology Today's help center for members requires a sign-in, so we could not read its editor prompts or limits. That is why this guide gives no character or specialty limits.
• We read the profile's structure on one day, from two results pages and two full profiles. Psychology Today can change its layout at any time.
• No sample here has been tested for its effect on who contacts you.
• Our study covers one day of searches, run from a desktop location in each city while logged out. It reports patterns and makes no claim that one thing causes another.

If something here is out of date, email charles@crediblebydesign.com and we will check it.