About the team
Founder & Technical Director
Charles leads strategy and positioning for every Credible by Design project, helping practitioners turn complex expertise into a website prospective clients can understand and trust.
Charles has spent a decade helping practitioners and service businesses translate their expertise into language clients actually use. His work starts with the decision a prospective client is trying to make, then connects positioning, page structure, and the inquiry path around it.
He leads the early thinking on every project and stays involved through launch. His articles cover website strategy, credibility, platform decisions, and the practical choices that help a service business build a stronger online home.
He reviews and signs off every free credibility audit before it goes to the practice.
Insights
Therapist Websites
WordPress.org, WordPress.com, or Squarespace? What each costs to run as of October 2026, who keeps it updated, how each handles SEO and clinician pages, and how to choose.
9 min read
SEO, AEO/GEO
We asked ChatGPT, Gemini, and Meta AI six questions, three times each, and recorded every search. Here is what they look for before they name a therapist.
7 min read
For Coaches & Consultants
Compare Wix with a done-for-you website and learn which option fits an early-stage coach's budget, goals, time, and readiness to grow.
5 min read
For Coaches & Consultants
The five elements a coaching website needs before it can turn visitors into serious inquiries.
6 min read
Website Design
A practical comparison for therapists and small practices deciding between a single scrolling page and a full multi-page site.
5 min read
