Google Business Profile Examples for Therapists: 12 Samples to Adapt

These 12 samples show one way to write the parts of a Google Business Profile you fill in yourself: the description, services, name, and updates. Start with the description. Google allows up to 750 characters and no links, and it wants the focus on the business itself.

We wrote all 12 for this guide, so treat each one as a pattern. Each follows Google's own rules for Business Profiles, as we read them on November 10, 2026.

How We Wrote These Samples

Credible by Design builds websites for therapy and private healthcare practices. Our free credibility audits read the listings a prospective client finds, Google Business Profile included. No sample is a real practice's words or copied from a real profile. Each uses placeholders such as [city] where your own facts belong.

On November 10, 2026, we read Google's guidelines for representing your business and its help page on editing a Business Profile. We also read its pages on services, attributes, service areas, links, and posts. The samples describe who a practice sees and how sessions work, and they make no claims about clinical results.

What Can You Write on a Google Business Profile?

Google's help pages list these parts of a profile. The samples cover four of them: the name, the description, services, and updates.

• Business name: Your real-world name, as on your sign and website. Google's rules keep taglines, services, and locations out of it.
• Categories: One primary category and up to 9 more, as few as it takes to describe your core business.
• Address and service area: If you don't see clients at your address, remove it. Then choose up to 20 cities, ZIP codes, or areas you serve.
• Hours: Regular customer-facing hours, plus special hours for holidays. Google's guidelines say businesses that operate only by appointment shouldn't provide hours.
• Phone, website, and booking links: A main phone number, up to 2 more, and your website. Some categories can add booking links and a link to a list of services, such as telemedicine.
• Description: Up to 750 characters, shown in the "From the business" section. No links of any kind, and the focus stays on the business, away from promotions, prices, and sales.
• Services: In some categories, services with descriptions and prices. Custom service names leave out prices, phone numbers, and personal information.
• Attributes: Yes-or-no facts, such as a wheelchair-accessible entrance or women-owned. Some depend on your category or country.
• Opening date, photos, and social links: The month and year you opened, photos of your office, and in some regions one link per platform.
• Updates: Posts with a description, a photo or video, and a button. Google may remove posts with contact details it cannot verify.
• Questions and answers: Google's help page says Q&A is now limited to select business categories and regions, with a US pilot of yes-or-no answers. So this guide has no Q&A samples.

To decide whether to set up this profile or a Psychology Today listing first, see Psychology Today vs Google Business Profile.

How Should a Therapy Practice Describe Itself on Google?

Google's help page suggests a description cover what you offer, what makes you special, how long you've been in business, and anything else that helps. Each sample opens with who the practice sees and where.

1. A Solo Practice With an Office

I'm a licensed therapist in [city]. I work with adults facing anxiety, stress at work, and big life changes. My office is in [neighborhood], a short walk from [landmark], with street parking nearby. In our first sessions, we talk through what brought you in and agree on what you'd like to change. I use [approach, such as CBT], explained in everyday words. Sessions run on weekdays, with evening times on [days]. To start, call the office or use the booking link on this profile to set up a 15-minute phone consultation.

Why it works: It says who you help and where in two sentences, then how to get there and one next step.

Make it yours: Name the two or three concerns your clients bring most, in their words, and the landmark people use to find you.

2. An Online Practice With a Service-Area Listing

At [Practice name], I offer online therapy by video for adults across [state]. I'm licensed in [state], so you can meet with me from anywhere in the state, at home or wherever you have a quiet room. I work with adults facing anxiety, burnout, and changes in work or relationships. Sessions are 50 minutes, on weekdays and two evenings a week. To begin, book a 15-minute phone consultation through the booking link on this profile, and we'll talk about what you're looking for.

Why it works: The first sentence says the practice is online and where it sees clients. The license line tells a reader in that state they can book.

Make it yours: Name only the states where you hold a license. In the profile, remove your street address and add the areas you serve, up to 20.

3. A Group Practice

[Practice name] is a group practice of [number] therapists in [city], seeing adults, couples, and teens since [year]. Our therapists work with anxiety, depression, grief, relationship concerns, and life changes. Each clinician's focus and training are listed on our website. You can meet in our office near [landmark] or online anywhere in [state]. Several of our therapists are in network with [plan one] and [plan two], and the rest are private pay, with superbills for out-of-network benefits. When you call, our intake coordinator asks a few questions and suggests a therapist whose experience and schedule fit.

Why it works: It answers a group's first questions in order: who you see, where, how payment works, and how a person gets matched. "Since [year]" covers the history Google suggests including.

Make it yours: List only the plans your clinicians are in network with today, and update the line when a plan changes.

4. A Bilingual Practice

[Practice name] offers therapy in English and Spanish for adults and families, in person in [city] and online across [state]. Our bilingual therapists hold each session in the language you choose, and you can move between the two whenever you like. We work with stress, anxiety, family changes, and the pressure of living between two cultures. Your first phone call can be in either language too. Ofrecemos terapia en español y en inglés, en persona en [ciudad] y en línea en todo [estado].

Why it works: Both languages appear in the first sentence, so a reader sees the fit at once. The Spanish sentence at the end repeats the essentials for a reader who prefers Spanish.

Make it yours: Have a fluent speaker check the second-language line. Keep the business name in one language, since Google's name rules bar repeating it in two.

Business Description Examples by Specialty

Each of these names its focus in the first sentence, so a reader can judge the fit. The last is for a private healthcare practice.

5. A Couples Therapy Practice

[Practice name] is a couples therapy practice in [city], with sessions in person and online across [state]. We work with couples who keep having the same argument, who have drifted apart, or who are rebuilding trust after a breach. Both partners come to the first session, and we make room for each person's view. Our therapists are trained in [approach, such as the Gottman Method or EFT]. Evening and Saturday appointments are available, so both partners can come after work.

Why it works: It describes what couples live through in everyday words, then tells both partners how the first session works. The appointment times answer a scheduling question before anyone asks.

Make it yours: Name only the approaches your therapists are trained in, and use the same names on your website.

6. A Child and Family Practice

[Practice name] works with children ages [4 to 12], teens, and their parents in [city]. Families usually start with a phone call, then a first meeting with parents alone to hear what's been happening at home and at school. Children's sessions use play, art, and conversation suited to their age. Teens have their own time with their therapist, and parents meet with us regularly to stay involved. At the first meeting, we explain what we share with parents and what stays between a teen and their therapist. Some appointments are available after school.

Why it works: It speaks to the parent reading the profile and tells each family member what they get. The line about the first meeting tells parents what to expect before they call.

Make it yours: State the ages you see, and list the same ages on your website.

7. A Trauma-Focused Practice

[Practice name] is a therapy practice in [city] for adults living with the effects of trauma, whether it happened recently or long ago. You set the pace, and nothing has to be discussed before you're ready. Our therapists are trained in [approaches, such as EMDR and CPT], and we explain how each one works before we begin. Sessions are in person in a quiet office near [landmark], or online across [state]. Before you book, you can ask questions in a 15-minute phone call.

Why it works: A reader can see the fit before saying anything about what happened. The pace line says who decides what is discussed, and each approach comes with an explanation.

Make it yours: List the approaches your therapists use, and keep the same list on your website.

8. A Dietitian Practice

[Practice name] is a dietitian practice in [city] for adults with digestive concerns, such as IBS, and for families managing food allergies. Our registered dietitians start from how you eat now: your schedule, your budget, and the foods your family enjoys. Together, we build a plan you can follow at home and adjust it at each follow-up visit. Visits are in our office or by video across [state]. We're in network with [plan one] and [plan two], and we can tell you what to ask your plan before your first visit.

Why it works: It names who the practice sees and starts from their daily life. The plans line comes last, with a next step for anyone checking coverage.

Make it yours: Name the concerns your dietitians see most, and keep claims about results out of the profile.

What Goes in the Services List?

Google's services help page says a service may be highlighted on your profile when someone searches for it. Name each service the way a client would, then use its description for the facts people compare.

9. Services for a Solo Therapist

• Individual therapy for adults: 50-minute sessions in my office in [city], weekly or every other week.
• Online therapy: The same 50-minute sessions by video, for clients anywhere in [state].
• Couples therapy: 75-minute sessions with both partners, plus one meeting with each partner alone early on.
• Phone consultation: A 15-minute call to ask questions and see whether we're a good fit. There's no charge for this call.

Why it works: Each name says what the service is, and each description adds what a person compares: length, format, and how often. Listing the consultation puts the first step in the list.

Make it yours: Prices go in each service's details, since Google asks that custom service names leave them out. Add one only if it matches your website.

10. Services for a Group Practice

• Therapy for adults: Individual sessions for anxiety, depression, grief, and life changes, in our office or online.
• Therapy for couples: Sessions with both partners, with evening times on [days].
• Therapy for teens and families: Sessions for ages 13 to 18, with regular check-ins for parents.
• Therapy groups: Groups of [number] to [number] people on [topic], meeting weekly in our office or online.

Why it works: Each service is named for who it serves, so a parent or a couple can find their line. Each description says where sessions happen.

Make it yours: If your profile has more than one category, Google lets you add services under each one.

How Do You Word the Name and Updates?

The name follows Google's formats, and updates carry news that changes, such as openings.

11. Business Names for Solo and Group Practices

• Solo practice with a brand name: [Practice name]: [Your name]
• Group practice: [Practice name]
• A clinician at that group, on their own profile: [Your name], [degree or title]

Why it works: Each uses the real-world name, as Google's rules require, with no location, service, or tagline added. Google also allows a practitioner's title or degree, such as Dr.

Make it yours: Use the name on your sign, website, and paperwork. If you change a verified profile's name, Google may ask you to verify it again, so make that change after your other edits.

12. An Update Announcing Openings

Evening openings for new clients. I have two weekday evening times open for adults, online or in person in [city]. If evenings work for you, use the button on this post to book a 15-minute phone consultation. We'll talk about what you're looking for and whether I'm a good fit.

Why it works: It says who the openings are for, when, and where, then gives one next step. The button does the contact work, since Google may remove posts with contact details it cannot verify.

Make it yours: Update or remove the post when the times fill. Google archives posts after six months unless you set dates.

The 12 Samples at a Glance

How to Use These Samples

Update your profile in this order.

1. Gather your facts. Note your name as it appears on your sign, where you see clients, when sessions happen, and your services. Use the same facts on your website and other profiles.
2. Write the description first. Say who you help and where in the first two sentences, then how sessions work and one next step.
3. Rewrite each sample in your own words, keeping only details that describe your practice today.
4. Check each field against Google's rules. Take links, prices, and offers out of the description, and prices and phone numbers out of custom service names.
5. Ask for nothing personal on the profile. Google's content rules bar requests for private or confidential information. Point people to a phone call or your own intake process.
6. Reread the profile whenever a fact changes, such as your plans, hours, openings, or location. Google reviews each edit before it goes live.

For the words on your other listings, see our Psychology Today profile examples and our guide to therapist directories. Our local SEO checklist covers the rest of your profile, listings, and site. Our directory, profile, and referral copy service covers the words people meet across your profiles.

Questions About Google Business Profiles for Therapists

What Does a Google Business Profile Include?

A profile holds your name, categories, address or service area, hours, phone number, website, and a description of up to 750 characters. It can also hold photos, attributes, and updates, and in some categories and regions, services and booking links.

How Long Can a Google Business Profile Description Be?

Google's help page sets the limit at 750 characters. The eight descriptions here run from 473 to 615. Use the space for who you help, where, how sessions work, and how to start.

Can an Online Therapy Practice Have a Google Business Profile?

Yes. An online practice can hold a verified profile as a service-area listing. Remove the street address, add the areas you serve, and say in the description that sessions are online and where you are licensed. Sample 2 shows one way to word it.

Should a Therapy Practice List Its Hours on Google?

Google's guidelines say businesses that operate only by appointment shouldn't provide hours. If your office is staffed and open to visitors at set times, those are customer-facing hours, and Google asks you to list them. Either way, say in your description when sessions happen, as the samples do.

Can AI Write Your Business Description?

Google offers to draft a description with AI in select regions and languages. Whatever writes the draft, check every fact against your website, since Google asks owners to be upfront and honest.

What This Guide Doesn't Tell You

• Google's help pages state no length limit for service descriptions or updates, so this guide gives none.
• Some fields, such as services, booking links, and chat, depend on your category or region. The editor sits behind a sign-in, so we could not see which fields a therapy or dietitian profile gets.
• No sample here has been tested for its effect on who finds or contacts you.
• Google can change these rules at any time. We read its help pages on November 10, 2026.
• This guide covers the words you write. It leaves out reviews, photos, and how Google orders results.

If something here is out of date, email charles@crediblebydesign.com and we will check it.