Psychology Today is hard to miss when people search for a therapist. In our study, Google showed it in the top 10 for 267 of 300 searches, and ChatGPT's searches returned it in 879 of 900 answers. Start there, add one directory that matches the clients you serve, and keep every profile's facts the same as your website's.
This guide compares 11 places to list a therapy practice in the US. For each, it gives the cost as of October 2026, who it lists, and what a profile shows. Each entry's facts come from the directory's own pages, checked on October 29, 2026.
How We Chose These Directories
Credible by Design builds websites for therapy and private healthcare practices. We looked at 19 directories and platforms where US therapists list a practice. Twelve made the list, in 11 entries: Alma and Grow Therapy share one, because both are insurance platforms.
A directory made the list when we could read its own pages on what joining involves. Prices are in US dollars, as each pricing page shows them.
We could not open the pages of six others on October 20 or October 29, so their facts stay unconfirmed. They are TherapyDen, Headway, the Asian Mental Health Collective, TherapyTribe, Therapy for Black Men, and Zocdoc. We also left out the TherapistLocator of the American Association for Marriage and Family Therapy. Its page did not state who can list or what listing costs.
This guide ranks no one. Entries are grouped by what each directory does, and each "Best for" line rests on a fact from the directory's own pages.
General Therapist Directories
1. Psychology Today
Psychology Today lists therapists, psychiatrists, treatment centers, and support groups, searchable by city, zip code, or name. A "Verified" symbol marks providers whose license or primary credential it has checked.
It is the one directory our study counted by name. In wave 1 of Where Patients Get Sent (October 8, 2026), Google showed Psychology Today in its top 10 for 267 of 300 searches. It ranked first in 119 of them.
ChatGPT searched the web in all 900 of its answers. Its searches returned Psychology Today in 879 of the 900, and it cited Psychology Today in 805. The study did not measure the other directories in this guide.
- Cost to list
- $29.95 a month, with no contract.
- Best for
- A first listing. Our study found it on Google's first page in 267 of 300 searches.
- Who it lists
- Providers who offer mental health services to the public, per its directory FAQ.
- Profiles show
- An intro video, a personal statement, photos, a website link, and a protected phone number, per its sign-up page. The profiles we read also listed session fees, payment methods, insurance plans, specialties, and an Email Me button.
- How clients search
- By location, narrowed by insurance, specialty, treatment approach, and in-person or online sessions, per its directory FAQ.
For what a strong profile says, see our Psychology Today profile examples.
2. GoodTherapy
GoodTherapy runs a general therapist directory with two membership plans that include a listing. Its join page says every member is verified before the listing goes live.
- Cost to list
- Billed monthly, Basic costs $30.95 a month for the directory listing. Pro, at $40.95, adds unlimited continuing education (CE) credits and Therapy Partner practice management, which covers booking, scheduling, a client portal, and billing. The practice management is only for members based in the US.
- Best for
- Practices that want a general listing bundled with CE credits or practice management software.
- Who it lists
- Members who pass its verification, which comes before any listing goes live.
- Annual billing
- An Annual Upfront option is a yearly agreement, paid in advance, that renews each year. We did not record its annual prices.
- Group practices
- 25% off, with specialized onboarding and account management.
- Every plan includes
- A public profile, client referrals through the directory, real-time referral metrics, publication opportunities, and multiple office locations.
Which Directory Includes Professional Photos and Video?
3. Zencare
Zencare sells its directory profile as a plan it calls Marketing, priced per therapist. Its client site offers therapist searches for New York, Massachusetts, Rhode Island, California, Texas, and Florida, plus a search of all therapists.
- Cost to list
- From $59 a month per therapist, or $69 a month in New York and California, plus an $80 one-time setup fee.
- Best for
- Practices in its six named states that want professional photos and video included in the listing fee.
- Who it lists
- The pages we read state no listing requirements and describe no vetting process.
- What the fee includes
- Its pricing page lists a professional profile, unlimited referrals, and search engine optimization. It also lists professional photos and video from a 50-minute shoot, and unlimited zip code coverage.
- Other products
- Practice management software from $99 a month per therapist, with a 7-day free trial.
These three directories are built around specific communities. Two of them ask members to commit to social justice values before they list.
4. Inclusive Therapists
Inclusive Therapists centers the needs of Black, Brown, and Indigenous people, People of the Global Majority, and queer and trans communities. Members agree to practice in line with its social justice and liberation values. Every provider goes through an application before listing.
- Cost to list
- Three plans, Simple, Rise, and Expand: $22, $42, or $89 a month billed annually, or $29, $56, or $119 billed monthly. Each paid plan starts with 90 days free.
- Best for
- Practices that center BIPOC, queer, or trans clients and share the directory's stated values.
- Who it lists
- Providers who complete its application and agree to its values.
- Plan sizes
- Simple is one profile. Rise covers three team profiles, and Expand covers seven.
- Discounts
- The Simple plan offers 15% to 35% off for BIPOC and needs-based members. A free Scholar membership covers students and others who need no directory profile.
- Profiles show
- Specialties, values, identity, payment details, and sliding scale options, drawn from more than 600 identity-affirming categories. Profiles can display videos and events, and the Rise and Expand plans add a booking link.
5. Therapy for Black Girls
Therapy for Black Girls runs a directory where Black women and girls search for a therapist in their area. It describes its network as vetted mental health professionals.
- Cost to list
- $25 a month or $300 a year for a solo practice. A group practice pays $25 a month for each therapist it lists. It offers a free trial with no credit card required, and you can cancel anytime.
- Best for
- Licensed therapists whose practice serves Black women and girls.
- Who it lists
- Licensed therapists in private or group practice.
- Profiles show
- Its sign-up page names no profile fields. Clients search by location, state of licensure, and whether a therapist offers virtual sessions.
6. Latinx Therapy
Latinx Therapy states its mission as a directory of social justice oriented therapists and advocates. It connects them with clients seeking Latinx therapists. Listed therapists must show a commitment to its principles, and it may deny or remove listings that conflict with its mission.
- Cost to list
- Solo plans cost $10 a month for Basic, $23 a month for Standard, or $223 a year for Premium. A group plan costs $25 a month for up to three therapists, plus $8.34 for each added listing.
- Best for
- Practices that serve Latinx clients, including in Spanish, and share its social justice commitment.
- Who it lists
- Therapists, group practices, and psychiatrists who commit to its social justice values. Psychiatrists pay $10 a month.
- What each plan adds
- Basic leaves out a website link. Standard adds one, plus listings in all available states and a Spanish listing.
- Profiles show
- Clients search by specialty, location, insurance, language, and virtual care. Listings we saw named the therapist's licensed states and languages, including Spanish.
Which Directories Lower the Cost or Match Clients for You?
7. Open Path Collective
Open Path Collective is a nonprofit network for clients who cannot afford market rates for therapy. Members agree to keep room for at least one Open Path client at its reduced rates.
- Cost to list
- Nothing for therapists, per its therapist FAQ. In the US, you agree to charge Open Path clients $40 to $70 for individual sessions, or $40 to $80 for couples and family sessions.
- Best for
- Practices that can hold at least one reduced-fee spot.
- Who it lists
- Fully licensed, provisionally licensed, and pre-licensed therapists with a master's degree in a psychotherapy-related field, plus student interns. Applicants send supporting documents, such as their license details.
- Profiles show
- Your practice, expertise, credentials, availability, and rates. Open Path asks members to leave direct scheduling and practice links off the profile.
- Who the clients are
- In the US, people with a household income below $100,000, who pay Open Path a one-time $65 membership fee.
8. Mental Health Match
Mental Health Match matches clients to therapists through a series of questions. Its page says the matching weighs culture, expertise, modality, and presenting issues.
- Cost to list
- Free for 60 days, then $39 a month or $375 a year.
- Best for
- Licensed therapists who want clients sorted to them by a questionnaire.
- Who it lists
- Licensed professionals. Its therapist terms require an active, valid license or permit from a state licensing or permitting body.
- Profiles show
- Its therapist page lists no profile fields. Therapists receive each matched client's profile.
Which Directories Come With Software or a Membership You Already Have?
9. Therapy Finder by SimplePractice
Therapy Finder is the directory built into SimplePractice, the practice management software. Its therapist FAQ says it comes at no extra cost with SimplePractice's Essential or Plus plan.
- Cost to list
- Included with SimplePractice Essential or Plus, which list at $79 and $99 a month, billed monthly, after an introductory price.
- Best for
- Practices already on SimplePractice's Essential or Plus plan.
- Who it lists
- Behavioral health clinicians: social workers, marriage and family therapists, mental health counselors, psychologists, and substance use disorder counselors. Pre-licensed clinicians may be listed.
- Profiles show
- A profile picture, bio, insurance and fees, and specialties. With Online Appointment Requests turned on, clients can request a time from your real-time availability.
- How it orders results
- By profile completeness, availability, and location, with some randomization so similar profiles appear equally.
10. APA Psychologist Locator
The American Psychological Association's Psychologist Locator lets the public search for psychologists by zip code, city and state, or name. Only licensed APA member practitioners may create profiles.
- Cost to list
- Not confirmed. The locator is open to APA members, and APA's membership pages did not load for our check.
- Best for
- Licensed psychologists who already belong to APA.
- Who it lists
- Licensed psychologists who are APA members.
- Profiles show
- Its public search page names no profile fields.
Some platforms that work with insurers for you also run a directory of their own clinicians. Joining one is an insurance and billing decision first, so weigh the directory as part of that choice.
11. Alma and Grow Therapy
Alma and Grow Therapy are insurance platforms with directories. Both say they handle insurance credentialing and pay providers weekly. Grow's site lets clients search for a therapist by type of care, state, insurance, and needs.
- Cost to list
- Alma's membership is $125 a month, billed monthly. Billed annually, its page shows a special price of $600 for the first year, down from $1,140. Grow's provider page states no cost to providers.
- Best for
- Practices that want to see clients through their insurance, with credentialing and billing handled by the platform.
- Who it lists
- Alma accepts fully licensed clinicians only. Grow asks for an active, unrestricted license in your state and your own malpractice insurance.
- Cash-pay clients
- Alma's page says income from cash-pay clients stays with you.
- Profiles show
- Grow's search filters by type of care, state, insurance, and needs. Alma's page links to a find-a-therapist search and names no profile fields.
Therapist Directories at a Glance
How to Use Therapist Directories
- Start with the directory people meet in almost every search. In wave 1 of our study, Psychology Today alone held 451 of the 2,678 top-10 positions on Google. Directories as a group held 937. Pair it with your Google Business Profile; our comparison explains how the two differ.
- Add one that matches the clients you serve. Choose from the community, reduced-fee, matching, and software directories above, by the clients each one serves. A practice that sees clients in Spanish, for example, might add Latinx Therapy.
- Keep every profile's facts the same as your site's. Fees, insurance, openings, telehealth states, and how to book should match everywhere. In our study, ChatGPT quoted a session fee in 263 of 900 answers. In 229 of those 263, a Psychology Today link came right after the fee.
- Ask new clients how they found you. Add the question to your first call or intake form. Record only the source, such as a directory's name, a search, or a referral, and keep no client details with it.
- Review the tally each quarter. Keep the listings that bring inquiries that fit, and update or close the rest.
Pair each profile with a website that answers what the profile leaves out. Our post on Psychology Today and your marketing covers that split. For other ways to reach clients, see our marketing ideas for therapists.
Questions About Therapist Directories
Is Psychology Today Worth It for Therapists?
It costs $29.95 a month with no contract, so you can try it and cancel. In wave 1 of our study, it appeared in Google's top 10 for 267 of 300 searches. Whether it pays for your practice depends on the inquiries it brings, so ask each new client how they found you.
Are There Free Therapist Directories?
Open Path Collective costs nothing to join, and members agree to see at least one client at its reduced rates. Therapy Finder comes at no extra cost with SimplePractice's Essential and Plus plans. Inclusive Therapists starts with 90 days free and Mental Health Match with 60, and both charge after that. Therapy for Black Girls also offers a free trial.
How Many Therapist Directories Should You Join?
Two is a workable start: Psychology Today, which appears in almost every search, and one that matches your clients. Each profile is another set of fees, openings, and insurance details to keep current. Add another only when you can keep it as current as the first two.
Do Directory Profiles Help Your Website Rank?
Our study did not measure that, and we make no promise either way. It did show that directory pages rank in their own right: directories held 937 of 2,678 top-10 positions on Google. On the Psychology Today profiles we checked in October 2026, every link to the therapist's website carried a nofollow tag. Google says links marked this way will generally not be followed. Treat each profile as a page people may find first, and make it point to the same facts as your site.
What This List Doesn't Tell You
- Whether a directory will bring you inquiries. Our study measured where search sends people, and it counted no inquiries.
- How the other directories show up in search. Our study counted Psychology Today by name and did not measure the others here.
- How the six directories we could not open compare. We left them out because we could not confirm their facts on either check date.
- Prices on the day you read this. We checked on October 29, 2026. Trials and discounts carry conditions, so read each pricing page before you join.
- Patterns beyond one day. The study is one day of data, October 8, 2026, from the largest city in each state, searched logged out. Our research page has the method.
If something here is out of date, email charles@crediblebydesign.com and we will check it.
