Can a private-pay client understand what it costs?
A private-pay client weighs the whole cost before they write to you. In four of our eight audits (August to October 2026), the site and a directory profile gave different fee or payment details.
Page 2 of 7 · 6 checks · About 10 minutes · No email needed
Six checks to work through
Open your fees page, your booking screen, and your main directory profile side by side. Use the facts that apply to your practice.
Why this matters
Clear costs help people assess affordability before sharing their circumstances.
If not yet: Publish the relevant fee or range, session length, and what changes the price. Explain any sliding-scale process.
A focused edit
Why this matters and an example
People weigh the full cost before they write, and scattered details read as uncertainty.
Example: Sessions are 50 minutes and $180. We are out of network with all insurers, and we can give you a monthly superbill to submit for possible reimbursement.
If not yet: Gather the fee, session length, payment options, and any insurance or reduced-fee details on one page. Link to it from each service page.
Some writing or checking
Why this matters
People need to understand the payment process before deciding to contact you.
If not yet: State your accepted payment arrangements and where people can check their own coverage. Avoid implying reimbursement is guaranteed.
A focused edit
Why this matters
Clear expectations help someone decide whether to book the call.
If not yet: Explain its purpose, length, and price wherever someone books. Make clear whether it is a consultation or a therapy session.
A focused edit
Why this matters
Conflicting prices make it hard to know which information is current.
If not yet: Choose the current payment information with your practice, then correct each conflicting page or profile.
A focused edit
Why this matters
Different offers for the same call create avoidable uncertainty.
If not yet: Correct conflicting call details on the site, scheduler, and profiles. Remove offers you no longer provide.
A focused edit
Result so far
Your next steps start with your answers.
Answer the checks above. Your counts and first changes appear here as you go.
The parts you can't check yourself
- How your fee reads to someone comparing you with two other practices.
- Listings you never created that still show an old fee or consultation offer.
The free audit
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Request the free auditYour checklist answers are not sent with an audit request.Reviewed October 3, 2026.