Is your site clearly for them? Can they see you?
A new visitor looks for two answers: is this practice for me, and can I actually see them? In all eight of our audits (August to October 2026), the site or its profiles gave mixed answers about where the practice sees clients.
Page 1 of 7 · 7 checks · About 10 minutes · No email needed
Seven checks to work through
Start with your homepage, then open your service, About, and location pages. Read as someone meeting your practice for the first time.
Why this matters and an example
A visitor needs enough information to decide whether to keep reading.
Example: Therapy for adults navigating anxiety and major life changes.
If not yet: Name the people you work with and the concerns you help them address in your opening sentence.
A focused edit
Why this matters
An unfamiliar treatment name alone gives someone little help choosing a service.
If not yet: For each main service, describe who it helps and what working together can involve. Explain unfamiliar terms.
Some writing or checking
Why this matters
Someone who is ready to act needs a clear route to you.
If not yet: Place a clearly named inquiry link near the opening and after the main homepage content.
A focused edit
Why this matters
Clear scope helps someone decide whether your practice is a practical fit.
If not yet: Name the age groups and concerns you work with. Explain relevant service limits in welcoming, plain language.
Some writing or checking
Why this matters
A list of biographies can leave people unsure which person to approach.
If not yet: Give each clinician a clear focus and inquiry route, or explain how your practice matches new clients.
Some writing or checking
Why this matters
People need to assess the journey and know how arrival details will reach them.
If not yet: State the area you serve and how to find the office. Add useful arrival or access details for your location.
A focused edit
Why this matters
Someone seeking online care needs to know whether your practice can serve them where they are.
If not yet: Ask the treating clinician to confirm the permitted locations, then publish them beside the online-session information.
A focused edit
Result so far
Your next steps start with your answers.
Answer the checks above. Your counts and first changes appear here as you go.
The parts you can't check yourself
- How your opening reads to someone who has never met you. You already know what you mean.
- Every public listing that repeats your location, including listings you never created.
The free audit
Want a person to look?
We read your site the way a new client would.
Send your URL, get a written audit naming the fixes we would make first, with the evidence behind each one, within 3 business days.
Request the free auditYour checklist answers are not sent with an audit request.Reviewed October 3, 2026.