Can someone picture working with you?
People choose a therapist they can picture working with. In four of our eight audits (August to October 2026), the therapist appeared in only a handful of the site's photos.
Page 3 of 7 · 5 checks · About 5 minutes · No email needed
Five checks to work through
Read the clinician information and the claims the site makes. Choose Not sure when a fact needs confirmation.
Why this matters
A recognizable person makes the introduction more concrete.
If not yet: Add a current, clearly visible photo beside the relevant clinician's information.
Some writing or checking
Why this matters
Someone choosing a therapist needs a sense of the working relationship.
If not yet: Add a short explanation of the clinician's approach, using language a first-time client would understand.
Some writing or checking
Why this matters
Knowing what comes next can reduce avoidable uncertainty about getting started.
If not yet: Describe the first session in a few plain sentences, including any preparation the client needs.
Some writing or checking
Why this matters
Accurate professional information helps visitors understand who provides the service.
If not yet: Have each clinician review their published professional information. Explain unfamiliar abbreviations and correct outdated details.
Some writing or checking
Why this matters
A claim should be accurate enough for the practice to stand behind it.
If not yet: Have the responsible clinician review unsupported claims and outcome promises. Check any testimonial use against the rules that apply to the practice.
Some writing or checking
Result so far
Your next steps start with your answers.
Answer the checks above. Your counts and first changes appear here as you go.
The parts you can't check yourself
- Whether your About page sounds like you to someone who has never met you.
- Which of your claims a careful reader would question, and what would support them.
The free audit
Want a person to look?
We read your site the way a new client would.
Send your URL, get a written audit naming the fixes we would make first, with the evidence behind each one, within 3 business days.
Request the free auditYour checklist answers are not sent with an audit request.Reviewed October 3, 2026.